Over the past 2 years, leep has made remarkable leaps and bounds in defining not only what we believe our brand is, but also what hyperlocal rideshare is and how it can be profitable. This has taken the founders of leep to 3 continents, and 13 cities in a quest
As a system changes, adopters will want to take advantage of what’s new. “Let’s update the old Card with a new, shiny Card,” they say. Or, dangerously, “Let’s put this newer Button in the page with all those older ones.” Trouble arises when change is poorly communicated or its impacts ill-defined.